Impact of star and movie buzz on motion picture distribution and box office revenue

This study contributes to research on the impact that consumer buzz has on movie distribution and box office success by examining the impact of buzz generated about the individual stars and about the movie itself. The results indicate that movie buzz is instrumental in boosting box office revenue throughout the theatrical release, not just in the later run, as has been suggested in previous studies. Star buzz can enhance box office receipts during the opening week and can contribute to the public's anticipation of the movie pre-release. However, early buzz can have a negative impact on revenue during subsequent weeks if the movie fails to resonate with the audiences. Model simulations reveal that, even for poorly received films, the overall impact of star buzz is positive because the initial revenue boost normally outweighs the later decline. Thus, this study empirically demonstrates the positive impact of star buzz on revenue, which helps shed light on the long-standing debate regarding the importance of star participation in the success of a movie.     

中国入境旅游外汇收入季节调整实证分析

旅游业的行业特点决定了中国入境旅游时间序列的发展趋势中存在明显的季节变动因素及不规则因素.本文利用X-12-ARIMA季节调整方法,把中国入境旅游外汇收入序列具体分解为长期趋势因素、季节变动因素及不规则因素,并对各构成因素作了简要分析,以期能对中国入境旅游业的变动规律给出一个相对客观的认识.     

试论"主题山水"及其构思与营建

针对自然景观旅游地目前存在的诸多问题，借鉴“主题公园”的构建理念，本文提出“主题山水”的建设方法。认为应当在山水自然景观的开发、建设和经营管理中，提炼或塑造出一个适当的文化主题作为引力源；即在对自然山水景观的本底进行严格保育并使其自身的生态机能向良性方向发展的基础上，发掘或赋予其具有较高审美价值的文化因素作为整个旅游地的文化主题，景区内部的实体环境建设、无形氛围营造以及游程和解说系统均围绕这一主题展开，并以之作为旅游管理部门或企业的整体形象和经营理念，向外传播。并具体阐述了构建“主题山水”的思路和方法，包括深化、扩展和移植三种。     

旅游规划需要新理念--旅游规划三议

为了适应我国旅游业的发展，为了我国旅游规划工作能够沿着科学化、法制化、规范化的轨道前进，旅游规划的编制迫切需要理念的创新。本文从“新理念是发展的需要”、“进步带来的挑战”、“旅游概念是旅游规划的核心”三个层面，以层层推进的方式，着重阐述了应对挑战寻求突破的学术基础，并进而阐释了作者本人有关“概念性旅游规划”的创新性理论。     

区域旅游业竞争力评价:指标构建与方法选择

合理地设计评价指标和科学地评价区域旅游业竞争力,是区域间旅游业竞争力比较、现状问题分析以及制定对策建议的前提,也是区域旅游业竞争力理论的重要组成内容.本文在对现有研究回顾和评述的基础上,结合区域旅游业发展的实践和竞争力发展特征,构建区域旅游业竞争力综合评价指标体系,并对评价研究方法进行了探讨和选择.     

When Shopbots Meet Emails: Implications for Price Competition on the Internet

Quantitative Marketing and Economics - The Internet has dramatically reduced search costs for customers by using such technologies as shopbots. Email based targeting is relatively inexpensive; the...     

Statistical manipulability of social choice functions

We consider the proportion of profiles at which an anonymous neutral social choice function cannot be manipulated to any coalition's advantage. We fix the number of alternatives and consider the limit as the number of individuals goes to infinity, and assume that the limit of the fraction of all profiles in the domain is 1. We show that there is a continuous function on “profile vectors’ which gives the maximum probability of strategy-proofness, and that this is strictly between 0 and 1 for three alternatives. We also analyze a number of common social choice functions along these lines.     

基于m序列的宽间隔跳频序列的生成

为了克服对偶法生成宽间隔跳频随机序列的缺点,基于m序列,提出非线性模d法,利用非连续抽头模型,生成宽间隔跳频随机序列.比较了对偶法生成的跳频序列和非线性模d法生成的跳频序列的自相关性能和互相关性能等.计算结果表明,非线性模d法是对偶法的明显改进,其生成序列的随机性、抗干扰性都有明显改善,且相关性能接近于最佳跳频序列的相关性能.     

对我国政府效益审计的思考

开展效益审计是落实科学发展观的本质要求,是建设节约型社会的必然选择,也是内部审计的基本职责和优势所在。通过效益审计的国际比较分析,以便在我国更好地开展政府绩效审计,完成国家审计署要在今后五年全面推进效益审计,到2010年建立起适合我国国情的效益审计方法体系的目标。     

顾客满意度的TOPSIS算法研究

当今“顾客满意”已经成为现代市场营销的核心。“顾客满意”的理论和实践的发展必然对其提出数量化的处理目标。在建立测评指标体系的基础上,将TOPSIS算法应用于顾客满意度测评体系中,为顾客满意度测评提供一种新的思路和方法。